Luxury fashion dream - Cartier

Published: Wednesday 12 August, 2015

   1969 by virtue of Elizabeth Taylor to build a large pear-shaped diamond purity perfect location to sit chief end jewelry industry again. Thereafter practical luxury revolution. This time the revolution started not being optimistic, a little success and then others were jealous and hatred. Facts have proved that the revolution now seems to be successful. Some other brands such as Gucci, Dior, also have engaged in the mid-market. The most commendable is later recovered Cartier classic product of this approach. Although high-end mid-range products seem to weaken the image of Cartier jewelry, but Cartier managers clever use of "old files" has reshaped Cartier year noble image.

    In 1988, under the name of Anton Rupert Richemont Group was formally established in Switzerland. Robert family through the cycle incremental approach ultimately successful acquisition of Cartier. Richemont from inception to the present has experienced twists and turns, but in the interior Richemont has a name still significant, noticeable, that is - Cartier. It has experienced more than 160 years of history, still sparkling in Richemont.

    Cartier new weapons in World War I the most shocking - French Renault tank inspiration. At that time, "simple is elegant" concept it is also shunned, but Cartier insisted its extraordinary vision, publicly advocated new aesthetic standards. Over the years, the integration of first-class quality and avant-garde design of Tank watch, modern lasting for years, always stand in front of the times, is called VeryImportantObject watch history.

     Development of things always follow certain rules, the development will gradually decline after the extreme. Europe luxury vogue in the 1930s, and hedonism in power. Cartier developed to its peak in the third generation to take over, "Cartier family" has become a "Cartier dynasty, however, did not last long, in 1939 the outbreak of World War II. In 1942, Louis Cartier and Jacques Cartier have died after World War II people talk about most is the cities and factories of construction, luxury goods in a more awkward position. Cartier central figure in the beginning by the Cartier family fourth generation of power, but the Cartier family cohesion increasingly weaker, when the social background of the development of the luxury goods industry is extremely negative. After the 1962 disaster in New York big stock market after the United States Cartier were sold in 1964, when Bali Ka Cartier store also started selling a portion of the shares. to 1966, when Cartier fully grasp the store, leaving only ??? Cartier shop. Just 20 years time, the 20th century's largest jeweler empire shattered due to the temptation of wealth

    

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